HackerProof A/B Testing and Reporting Tool

What is A/B Testing?

A/B Testing allows you to compare the effectiveness of using the HackerProof Trust Mark on your website versus not using the trust mark. When you are in A/B testing mode, half your web site visitors will see the HackerProof trust mark while the other half (the control) will not. This provides you a highly accurate way to determine what the effect of the HackerProof trust mark has your conversion rates. Using the HackerProof management tool, you can determine, in near real time (10 minute lag), statistics that indicate if the pages served with the HackerProof trust mark are receiving more conversions.

Measure results with our reporting tools

View your conversion data graphically to monitor trends.

View near real-time statistics on how many page views are served with the trust mark and how many without. More importantly, monitor how many conversions you realized from page views that presented the trustmark vs. page views without.

See how many visitors moused-over or clicked through the trust mark on a daily basis.

• Date - shows statistics for date
  
• Click-throughs - Click-through rate is obtained by dividing the number of users who clicked on an ad on a web page by the number of times the ad was delivered (impressions).

General Navigation

• Stats summary statistics page
• Unique IPs visiting statistics from unique IP addresses
• Page views visiting statistics with/without HackerProof trust mark
• Conversions sales data with/without HackerProof trust mark
• Settings configuration page

Stats

Summary statistics page - starting page. You can set different time period for statistics report, get this report in .csv format, view summary for all sections (unique IPs, page views, etc.)

Export Report - allows export and save report in .csv format.

To select time period for statistics, click on 'From'/'To' fields, and in pop-up windows select the needed data.

Once done, click on 'Search' button. The system will show you all founded statistics for selected period of time.

Details:

• Page Views with Logo - times when trust mark was shown to visitor
  
• Page Views without Logo - times when trust mark was NOT shown to visitor
  
• % Page Views with/without Logo percentage ratio of showing trust mark with not showing trust mark
  
• Conversations with Logo number of sales with trust mark shown to the visitor
  
• Conversations without Logo number of sales without trust mark shown to the visitor
  
• % Conversions Improvement A/B mode/Full Mode percentage ratio of the sales in A/B testing mode with Full Mode, in which HackerProof Trust Mark is shown to EACH visitor.

In the 'Summary' section below the table is displayed average statistics data:

Unique IPs

Shows visiting statistics from unique IP addresses in diagram (for selected time period).

Page views

Shows visiting statistics with/without HackerProof trust mark shown to visitor in diagram (for selected time period).

Conversions

Shows statistics of sales with/without trust mark shown to the visitor in diagram:

Settings

Configuration page: you can set time zone, specify IP addresses for exclude from counting statistics (e.g. your company IPs)